Instagram Money Calculator
Enter your followers and engagement rate to estimate what brands might pay for a post, Reel or Story.
Sponsored post
$150 – $300
Sponsored Reel
$200 – $400
Sponsored Story
$75 – $150
Estimated range; prices vary by brand, industry and campaign scope.
How to use it
01
Enter your follower count.
02
Set your engagement rate (use our engagement rate calculator if unsure).
03
Check the estimated price range for posts, Reels and Stories.
Ready to grow? Get Instagram Followers started today.
Instant start, fair prices and refill-backed services.
Frequently asked questions
How many followers do you need to make money on Instagram?
Brands also work with nano accounts of 1,000-10,000 followers. Engagement and audience fit matter more than follower count.
How are sponsored post prices set?
A common rule of thumb is about $10 per 1,000 followers; high engagement, a niche audience and Reels raise the price.
Do Reels earn more than posts?
Reels reach more people and are usually priced higher than posts; Stories last 24 hours and cost less.
More free tools
Instagram unfollowersTikTok gift pricesYouTube money calculatorTikTok money calculatorInstagram story resizerGiveaway pickerAesthetic symbolsInvisible characterUsername generatorBest time to postInstagram font generatorEngagement rate calculatorHashtag generatorYouTube thumbnail downloaderCharacter counter