Instagram Engagement Rate Calculator

Enter your follower count and average likes and comments per post to see your engagement rate and how it compares with accounts your size.

For the most accurate result use the average of your last 10-12 posts.

Engagement rate
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ER = (likes + comments + saves) ÷ followers × 100

How to use it

01

Enter the follower count from your profile.

02

Enter the average likes and comments of your last 10-12 posts (saves optional).

03

Check your rate and how it compares for your account size.

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Frequently asked questions

What is a good Instagram engagement rate?

Rates naturally drop as accounts grow. Around 4% is good under 10K followers, and around 1.5-2% between 100K and 1M.

How is engagement rate calculated?

Average interactions per post (likes + comments + saves) divided by followers, multiplied by 100.

How can I improve my engagement rate?

Post consistently, use Reels, ask questions in captions and reply to comments quickly. Stronger early engagement also helps posts reach Explore.

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